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Coffee Time with Carlos Machado
Start Your Morning with Coffee, Conversation, and Real-Life Wisdom
Most people never get the chance to do what they love, not because they can't, but because of the stories they believe or the setbacks they've faced. But adversity doesn't have to define you. You can rise above it and go further than you ever imagined.
Join me, Carlos Machado, every Monday through Thursday at 9:00 AM CST for Coffee Time With Carlos, where we blend 50 years of martial arts experience and over three decades in business into conversations that inspire, challenge, and uplift.
If I can share even one insight that helps you grow stronger mentally, physically, or spiritually then every episode is worth it. Because in the end, we are all one… or all none.
So pour a cup, pull up a chair, and let’s share life together.
#CoffeeTimeWithCarlos #BJJForEveryone
Coffee Time with Carlos Machado
Ep. 15 | Matt Hamilton, Founder of Local Yocal Farm to Market
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In Episode 15, Carlos sits down with Matt Hamilton — rancher, truth-teller, and the founder of Local Yocal Farm to Market in McKinney, Texas. You may have seen Matt’s viral grocery-store videos exposing how “different” brands can trace back to the same producers… and how food labels often don’t mean what we think they mean.
Matt grew up in a ranching family in southern Oklahoma and spent years inside conventional “big ag,” even working on the early rollout of GMO soybeans. What changed? A front-row seat to the economics and incentives that shape our food system — plus a series of real-life wake-up calls: collapsing farm prices, living-soil discoveries through compost restoration work, and the health reality he saw when he “zoomed out” and compared America to the rest of the world.
⏰ Timestamps
00:00 – Welcome & Matt’s viral grocery-store “truth” videos
03:05 – Matt’s ranching roots + early career in conventional ag
09:40 – Peanut price collapse + the moment big ag stopped making sense
17:30 – “Soil is alive, dirt is dead” + compost/living soil lessons
24:40 – Why ranchers lost their share of the beef dollar
33:10 – Imports, Brazil/Argentina, and how labor & scale change the game
41:30 – “Grass-fed” loopholes + label language games (“natural” vs “all natural”)
50:15 – Country-of-origin labeling: why you can’t tell where beef is from
58:40 – Food pyramid, processed foods, and why America’s health bill is exploding
1:09:10 – Parenting + phones: Matt’s rules and why he’s serious about it
1:18:40 – Building Local Yocal brands + hospitality standards & team culture
1:31:10 – The learning-farm vision + creating the next generation of producers
1:37:10 – Final thoughts + how to start making one better choice per month
Links
Coffee Time with Carlos (Official)
🔗 Watch more episodes & updates: https://coffeetimewithcarlos.com/
📺 Subscribe on YouTube: https://www.youtube.com/@CoffeeTimeWithCarlosMachado
📸 Follow on Instagram: https://www.instagram.com/coffeetimewithcarlos/
📘 Follow on Facebook: https://www.facebook.com/coffeetimewithcarlos
🎙️ Listen to the podcast: https://podcast.coffeetimewithcarlos.com/
Local Yocal + Matt Hamilton
🌾 Local Yocal Farm to Market (Main Site): https://localyocalfarmtomarket.com/
🛒 Order Online (Local Delivery + Nationwide Shipping): https://order.localyocalfarmtomarket.com/
🥩 Local Yocal BBQ & Grill: https://localyocalbbqandgrill.com/
🍔 LOYO Burger: https://www.loyoburger.com/
🤠 LY Outfitters: https://localyocaloutfitters.com/
📸 Local Yocal Farm to Market (IG): https://www.instagram.com/localyocalfarmtomarket/
📸 Matt Hamilton (IG): https://www.instagram.com/osucowboy9898/
📸 Local Yocal BBQ & Grill (IG): https://www.instagram.com/localyocalbbqgrill/
📸 LOYO Burger (IG): https://www.instagram.com/loyoburger/
📸 LY Outfitters (IG): https://www.instagram.com/lyoutfitters/